Tractor Supply Company eliminates DEI roles and goals following conservative criticism
What criticism led to Tractor Supply's recent changes?
Tractor Supply Company faced conservative criticism online for its diversity, equity, and inclusion initiatives, as well as its support for LGBTQ+ causes and climate change efforts. This led the company to eliminate its DEI roles and goals, withdraw its carbon emissions targets, and refocus on rural America priorities. The decision came after weeks of online attacks and calls for a boycott.
What other changes did Tractor Supply announce recently?
Tractor Supply announced several changes in response to customer feedback, including withdrawing from carbon emission goals, refocusing environmental protection initiatives on land and water conservation, no longer submitting data to the Human Rights Campaign, and ending sponsorship of nonbusiness activities like pride festivals and voting campaigns14. They will also refocus on rural American priorities, such as agriculture education, animal welfare, and veteran causes4.
Why did Tractor Supply eliminate diversity roles and goals?
Tractor Supply eliminated diversity, equity, and inclusion (DEI) roles and goals after facing weeks of conservative criticism online4. The company stated that it had disappointed customers and decided to refocus on rural America priorities, such as education and veteran causes, while ceasing support for nonbusiness activities like pride festivals and voting campaigns.