United Airlines starts serving passengers personalized ads on seat-back screens
What is Kinective Media, and how does it connect brands to United Airlines' customers?
Kinective Media is a media platform launched by United Airlines that aims to connect brands to customers through personalized advertisements on the airline's seat-back screens, mobile app, and other channels. It uses customer data and travel behavior insights to display real-time, personalized advertising content, experiences, and offers from leading brands. This platform provides marketers with an opportunity to scale their reach across various channels, potentially enhancing the travel experience and driving greater loyalty among MileagePlus members5.
How does Kinective Media differ from other commerce media platforms according to Richard Nunn?
According to Richard Nunn, CEO of United's MileagePlus loyalty program, Kinective Media differs from other commerce media platforms in that it gives brands across a wide range of industries the ability to reach engaged customers throughout the entire marketing funnel – from brand consideration to conversion – in a way that's highly personalized and relevant12. Unlike some other platforms, United's Kinective Media has already started connecting to premium audiences at an unmatched scale, delivering impressive results for the brands it works with2.
Which companies are currently partnered with United Airlines through the Kinective Media platform?
United Airlines has launched Kinective Media, a media network that uses travelers' insights to connect them with real-time advertising that has been personalized according to their behavior. The airline is planning to display advertisements on its app and in-flight entertainment (IFE) screens4. Kinective Media is already working with several high-profile brands, including Norwegian Cruise Line, Macy's, Chase United Co-Brand Credit Cards, TelevisaUnivision, and IHG Hotels & Resorts. The focus is on premium brand relationships across key verticals such as retail, luxury goods, financial services, automotive, media brands, and travel.