United rolls out a new safety video aimed at distracted passengers

United Airlines has introduced a new onboard safety video featuring a Rube Goldberg machine to capture passengers' attention, aiming to make the mandatory pre-flight safety instructions engaging even for frequent flyers. The video was created to combat the challenge of passengers being distracted by personal devices, with United striving to balance creativity and clarity in delivering essential safety information. Critics, however, express concerns that overly elaborate and humorous videos might detract from the retention of crucial safety messages.