
Captions offers three types of video recording tools: 1) the best camera toolkit to aid recording, 2) editing tools with AI-powered corrections for manually recorded videos, and 3) a generative tier where users don't have to record a video at all, featuring 12 AI characters with plans to add more weekly1.

Gaurav Misra was leading the design engineering team at Snap Inc. before founding Captions. During his time at Snap, he witnessed the evolution of social media videos and the rise of "talking videos," which inspired him to create Captions6.

Gaurav Misra acknowledges concerns about AI video creation, such as the potential for mass production of content, which could make it harder for unique and high-quality content to stand out. He also recognizes that AI-generated content might flood social media and the internet, making discoverability a challenge for creators who invest significant time and effort in producing content.