Viking founder Torstein Hagen on the luxury cruise line specifically for baby boomers

Viking Cruises, led by CEO Torstein Hagen, targets baby boomers with a specific marketing strategy that includes sending glossy paper mail. The luxury cruise line, which prohibits children under 18 and lacks casinos, focuses on serene experiences like European city walking tours and cheese tastings. Viking's approach has proven successful, with a valuation of $10.4 billion and significant growth, highlighted by a $1.5 billion IPO.

Despite its success, Viking faces challenges, such as adapting to industry changes and maintaining its reputation for high-quality amenities. The cruise line's strategy of offering consistent services and excursions has been effective, but incidents like subpar food offerings indicate potential areas for improvement. As the cruise industry evolves, Viking aims to expand its market, particularly in China, while navigating the economic impacts of increasing competition and maintaining its focused service model.