Viking shares rise more than 10% after cruise line operator's market debut

Viking, a luxury cruise line operator, saw its shares rise over 10% following its IPO on the New York Stock Exchange, trading under the ticker "VIK". The company, which targets high-income baby boomers with its upscale, smaller vessels, has grown its fleet significantly since its inception in 1997. The IPO's timing aligns with a robust recovery in cruise bookings, positioning Viking as a strong player in the luxury travel segment, distinct from larger cruise operators focused on the Caribbean.