
The billboard specifically mentioned the following studios as being "gone but not forgotten": Arkane Austin, Roll7, Tango Gameworks, Volition Inc, and Sony's London Studio1. It also included a tribute to "everyone laid off, downsized, and 'made redundant.'"

Shinji Mikami, the founder of Tango Gameworks, reacted to the news of the studio's shutdown with a brief tweet that said, "Tango closed3. Sad." This mirrored the sentiments of many fans who were left in shock by the studio's closure3. Mikami had founded Tango Gameworks back in 2010, and the studio went on to release several notable games, including The Evil Within, The Evil Within 2, Ghostwire: Tokyo, and the critically acclaimed Hi-Fi Rush6.

New Blood Interactive initially considered placing an advertisement for their crime noir FPS game, Fallen Aces, on the billboard. However, they later decided that it would be more meaningful to pay tribute to the shuttered game studios and the people who had been laid off in the industry.