Walmart Introduces a New Store Brand for 'Quality Food'

Walmart has launched a new store brand named Better Goods, aiming to retain and attract customers with an array of plant-based, gluten-free, and gourmet food options. This move, described as Walmart's most significant venture into the private-label food sector in two decades, offers products like oat-milk frozen desserts and plant-based macaroni and cheese, with over 70 percent of the items priced under $5. This initiative responds to customer demands for healthier, quality food choices at affordable prices.