The Windows Recall feature is an AI-powered tool announced by Microsoft for Windows 11. It is designed to record everything a user does on their PC, including activities in apps, communications in live meetings, and websites visited for research. The main functionalities of Windows Recall include:
However, the feature has raised privacy concerns, as it potentially allows access to sensitive information such as usernames, passwords, and financial data. In response to the backlash, Microsoft has temporarily paused the rollout of Windows Recall to address security issues and improve the feature.
According to the article, Apple's approach to AI features differs from Microsoft's in several ways. Apple focuses on creating polished products with cutting-edge technology, prioritizing user experience and privacy. Their devices have more memory and compute power than most users require, allowing for future software updates and new features. However, Apple's on-device generative AI has not yet matured, resulting in a patchwork of different AI tools that do not seamlessly integrate into the operating system.
On the other hand, Microsoft prioritizes delivering cutting-edge AI technologies and finding ways to bring them as close to the user as possible. Through their investment and partnership with OpenAI, Microsoft integrates frontier models into their products and supports open models like Llama and Mistral. They also release small language models (SLMs) such as Phi and Orca. Microsoft CEO Satya Nadella emphasized that his company is not solely reliant on OpenAI, as they invest in diverse models and capabilities while partnering deeply with OpenAI.
In summary, Apple's approach to AI features emphasizes user experience and privacy, while Microsoft focuses on delivering cutting-edge AI technologies and integrating them into their products.
Microsoft decided to postpone the launch of the Windows Recall feature due to concerns raised by security and privacy experts over the AI technology5. The feature, which enables Windows users to easily find something they have seen before on their PC by taking screenshots at regular intervals, was criticized for potentially compromising user privacy5. In response to the backlash, Microsoft announced changes to Recall, including making it an opt-in feature and improving its security by encrypting the search index database. The company then decided to move the preview of Recall from being broadly available for Copilot+ PCs to a preview available first in the Windows Insider Program to ensure the experience meets their high standards for quality and security2.