Watch the Apple Intelligence reveal, and the rest of WWDC 2024 right here
What specific AI enhancements are rumored to be included in iOS 18?
iOS 18 is rumored to include several AI enhancements that aim to improve the user experience and streamline various tasks. Some of the specific AI features expected in iOS 18 are:
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Smarter Siri actions: Siri is expected to leverage large language models (LLM) to sound more natural and handle more complex tasks. These tasks may include summarizing long emails and messages, opening specific documents, and moving notes between folders.
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AI-generated emojis: iOS 18 may offer AI-generated emojis that can be created using generative AI. This feature could allow users to create emojis that better represent their feelings by using text-based prompts.
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Smart replies: The Messages app is expected to offer suggested replies to messages, making it easier and quicker for users to respond to texts3. The Mail app is also rumored to receive a similar feature.
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Smarter notification recaps: iOS 18 may use AI to provide more useful notification recaps by highlighting the most important notifications that require users' attention.
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AI photo editing: Apple is expected to introduce AI-based photo editing features in iOS 18, such as the ability to remove unwanted objects from photos using generative AI.
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AI-powered search in Safari: iOS 18 is rumored to include an AI-assisted search feature in Safari that can summarize online articles, making it easier for users to quickly access important information.
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Enhanced Voices: More natural-sounding voices with improved text-to-speech functionality are expected in iOS 18.
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Cross-Device Media Controls: Users will be able to control playback on one device using Siri on another device, such as using an Apple Watch to control an Apple TV.
These AI enhancements are expected to make iOS 18 more user-friendly and improve overall productivity for iPhone users.
What potential partnership is rumored between Apple and OpenAI, and what is its intended purpose?
A potential partnership between Apple and OpenAI is rumored to be in the works, with the intended purpose of integrating advanced AI features within the iPhone. This collaboration aims to explore new dimensions in artificial intelligence, taking personal device use to an unprecedented level. By embedding AI directly into the iPhone, Apple could effectively transform the device into a personal, hyper-intelligent assistant that wouldn't just execute commands but understand the context behind them, adapt to the user's preferences, and provide personalized solutions.
How has Apple been perceived in comparison to competitors like Google, Microsoft, and OpenAI in terms of generative AI research prior to this announcement?
Prior to Apple's announcement of Apple Intelligence, the company had been perceived as lagging behind its competitors, such as Google, Microsoft, and OpenAI, in terms of generative AI research. Critics noted that Apple had not kept pace with these companies, and there was a growing concern for the need of AI products that could be practically helpful rather than just flashy demonstrations.
Apple's CEO, Tim Cook, had acknowledged these concerns and promised to address them. The announcement of Apple Intelligence at the Worldwide Developers Conference (WWDC 2024) keynote marked Apple's entry into the competitive AI market. This move aimed to level the playing field and demonstrate Apple's commitment to advancing its AI capabilities, particularly in the area of generative AI.