
The Sun Valley Conference, often referred to as "summer camp for billionaires," typically adheres to a casual dress code2. Attendees, including billionaires and CEOs, are often seen in t-shirts, vests, and athleisure for conference sessions in between activities such as golf, schmoozing, and dealmaking. This year, bolder sartorial choices were observed, with red accents, gold accessories, and colored glasses being popular among attendees.

This year's fashion choices at Sun Valley conference featured bolder selections, with attendees incorporating red accents, gold accessories, and colored glasses into their outfits. While the casual dress code remained, there was a noticeable upgrade in t-shirts and an embrace of flashier accessories, setting it apart from previous years.

This year, popular fashion accessories among attendees at the Sun Valley conference included red accents, gold chain bracelets, big earrings, and bright glasses. Some attendees also wore Apple Watches and Oura rings, while others opted for flashier accessories like gold chain bracelets, big earrings, and bright glasses.