What to expect at WWDC24: Big iOS changes, more Vision Pro, and so much AI
What are the dates and times for the keynote at Apple's WWDC event in Cupertino, California?
The keynote at Apple's WWDC event in Cupertino, California, is scheduled for Monday, June 10, at 10 a.m. Pacific Time. This event will be held at the Steve Jobs Theater on the Apple Park campus.
Why are no major hardware announcements expected at this year's WWDC, according to the article?
According to the article, no major hardware announcements are expected at this year's WWDC due to some peculiarities about Apple's upgrade cycles and a push toward the M4 chip. It is worth noting that Apple has recently updated its iPad lineup, and it's likely a little too early for any new laptops given the MacBook Pro and iMac updates in October and MacBook Air refreshes in March34. Additionally, iPhones and Apple Watches are expected to remain under wraps until September.
What significant shift in focus is anticipated for Apple at this year's WWDC, particularly regarding software?
At this year's WWDC, a significant shift in focus is anticipated for Apple, particularly regarding software, with the company expected to reveal its plans for artificial intelligence. This is in line with the current trend of technology companies incorporating AI into their products and services. Apple is widely expected to announce a tie-up with OpenAI and likely unveil AI models natively powered by its own devices. The introduction of AI to Apple's "golden installed base" of 2.2 billion iOS devices is expected to present more opportunities for monetization on the services and device front. Furthermore, AI is expected to help Apple offset an ongoing slump in hardware sales, particularly of its flagship iPhone.