

Fast-food prices have significantly increased since the pandemic began, feeling more expensive as they rise faster than grocery prices. Restaurants have faced higher costs for commodities and labor, particularly during periods like the "Great Resignation" and post the Russia-Ukraine conflict, which spiked food and labor inflation. As a result, fast-food chains have raised menu prices, but with grocery inflation now cooling, fast food feels less affordable in comparison. This has led to consumer fatigue, with many opting to dine out less frequently or cook at home to save money.