Microsoft plans to handle game releases alongside major titles like GTA 6 by ensuring each game has space and an opportunity to shine, avoiding overshadowing by launching too close to another major release. They aim to find the exact right time to launch a game while making sure it doesn't conflict with another first-party or third-party title.
Matt Booty, president of game content and studios at Microsoft Gaming, discussed reactions to the recent Xbox Games Showcase, bringing some Xbox games to PlayStation 5, and the closure of some studios in a Variety interview3. He also touched on the interest across the teams at different studios in sharing ideas and technology, and the challenges of syncing up gaming with other mediums like TV and movies.
Technology and idea sharing at Microsoft Gaming plays a crucial role in fostering innovation and collaboration across different teams and divisions. By allowing teams to share their knowledge, expertise, and resources, Microsoft Gaming can create more diverse and engaging gaming experiences for its players. This collaborative approach also enables the company to identify opportunities for improvement and growth, and to adapt to the rapidly-changing gaming landscape.